Educational Resources to Help You Make Informed Decisions
GFD equips Members with the insights they need to stay informed and ahead of industry trends. Our Digging Deep podcast shares practical stories and strategies from peers across the country, and our exclusive consumer research reveals how families think about end‑of‑life planning. These insights help you refine your approach, strengthen preneed conversations, and support long‑term business growth.
With GFD’s resources, you gain the clarity and confidence to better serve the families in your community.
GFD Exclusive Consumer Research
Our exclusive national study, Consumer Sentiments Toward End‑of‑Life Planning, reveals how families think, feel, and make decisions about planning ahead. These insights empower deathcare professionals to tailor their approach, strengthen preneed conversations, and better meet the needs of today’s consumers.
“Digging Deep” Podcast
“Digging Deep,” hosted by President Heather Kiteley, brings candid conversations and practical insights from leaders across the deathcare profession. Each episode offers real‑world perspectives to help Members stay informed, inspired, and ready for what’s next.
