GFD Marketing Services Can Support the Growth of Your Preneed Program
GFD is committed to helping funeral homes stay informed and ahead of emerging trends through a rich collection of educational resources. Our Digging Deep podcast connects you with insights and stories from peers across the country, offering real‑world perspectives on what’s working in today’s marketplace.
We also provide exclusive research that sheds light on how consumers think about end‑of‑life planning, giving you the knowledge to adapt your approach, strengthen your preneed conversations, and support sustainable growth in your business. With these resources, you will gain the confidence and clarity needed to better serve the families in your community.
Professional
Training
GFD Members can enhance their skills through various training events such as seminars, workshops, and interactive education sessions. Our training programs equip Members and their staff with the necessary tools to achieve better results. Additionally, we provide support to our Members in navigating their regulatory and administrative requirements, helping them to stay compliant and focused on their goals.
Creative Marketing Support
We provide our Members a range of promotional materials to increase their visibility and educate their local communities. Our creative marketing support includes brochures for preplanning and funding products, guides for planning and aftercare, promotional materials for seminars and direct mail campaigns, as well as customizable advertising templates and social media content.
Accurate Information and Reporting
At GFD, we understand the importance of compliance and accurate reporting in the bereavement sector. We work closely with provincial regulators to ensure that all our administration and reporting processes are sector compliant. This includes our proprietary pre-need administration platform, featuring on-demand reporting.