Unlock exclusive consumer insights that power smarter, faster growth.
Our national study, Consumer Sentiments Towards End‑of‑Life Planning, reveals the mindset, motivations, and unmet needs shaping end-of-life planning decisions for Canadians today. These exclusive insights give you a clearer path to connect with consumers, anticipate barriers, and design offerings that truly resonate with them.
2026, Consumer Sentiments Towards End-of-Life Planning, Third Edition
Three years ago, we embarked on an initiative to gain a deeper understanding of how Canadians feel, observe, and behave when it comes to end‑of‑life planning. After three years of our national study, we see both change and continuity: shifts in sentiment alongside consistent patterns that continue to shape our sector.
2025, Consumer Sentiments Towards End-of-Life Planning, Second Edition
In our second‑edition national study, we expanded on our original findings by exploring emerging consumer insights more deeply and uncovering new trends shaping the Canadian deathcare sector. This edition also introduces dedicated cemetery statistics to offer a more complete view of the sector.
