Unlock exclusive consumer insights that power smarter, faster growth.

Our national study, Consumer Sentiments Towards End‑of‑Life Planning, reveals the mindset, motivations, and unmet needs shaping end-of-life planning decisions for Canadians today. These exclusive insights give you a clearer path to connect with consumers, anticipate barriers, and design offerings that truly resonate with them.

GFD Exclusive Consumer Research 1st Edition
2024, Consumer Sentiments Towards End-of-Life Planning, First Edition

In our first edition national study, our goal was to validate or contradict the many anecdotal theories about the Canadian consumer that exist in the deathcare sector.

GFD Exclusive Consumer Research 2nd Edition
2025, Consumer Sentiments Towards End-of-Life Planning, Second Edition

In our second‑edition national study, we expanded on our original findings by exploring emerging consumer insights more deeply and uncovering new trends shaping the Canadian deathcare sector. This edition also introduces dedicated cemetery statistics to offer a more complete view of the sector.

2026, Third Edition, Coming June 2026!