Behind the Profession: A Journey Into Funeral Service
Heather
Kiteley, President and CEO of GFD, sits down with David Root, Alberta Funeral Service Association (AFSA) past President and General Manager at Pierson’s Funeral Services in Calgary, Alberta, for a thoughtful and inspiring conversation that takes us behind the profession of funeral service. David shares his personal journey into the deathcare sector, the responsibility and privilege of leadership, and the values that continue to shape the profession today. Together, Heather and David explore the human side of funeral service where compassion, trust, and purpose intersect.
