Celebrating the Positive Perception of the Deathcare Sector

Heather Kiteley, President and CEO of GFD, speaks with Bradd Tuck, Executive Director of the British Columbia Funeral Association (BCFA), about shifting perceptions and celebrating the positive contributions of the deathcare profession.  Together, they explore advocacy, education, and the importance of telling the sector’s story with pride and transparency.

Listen here to the full episode